CUPO FOOD RESCUING

CUPO
BRAND IDENTITY, PACKAGING

Set by design consultancy Land of Plenty, the brief was to design a brand the planet loves. My response to this was CUPO: a zero-waste Sicilian eatery turning surplus ingredients into bold, joyful dishes and drinks. The root of CUPO is Cucina Povera, a traditional Italian style of peasant cooking based on resourcefulness and the waste-not philosophy.

See my inspiration for the patterns here (and geek out on some good culture trivia).